Originally scheduled from August 21 – September 3, 2011, the 101 Roll has been pushed to May 13 – 30, 2012. “We are on the cusp of some great new publishing technology and we wanted to be one of the top 5% of early adaptors.” said Shelah Johnson, editor in chief. “It was a tough call. But with the support of our sponsors we felt we had to push the event out. This technology is going to drastically enhance the user experience and provide our sponsors with lead generation opportunities or product lift they’ve never had from experiential marketing. This new technology is a game changer for everyone.”
TrailerChix will make a detailed announcement regarding the new technology early Q4 2011.
The 2012 101 Roll will follow the originally 2011 footprint. TrailerChix editors and two video production crews will travel from Lund Canada to Hollywood California promoting the message that one can live fabulously in a small eco-friendly footprint to over 11 million households.